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Do Not Follow Lightweight Hoodie

Do Not Follow Lightweight Hoodie

Regular price $59.99 USD
Regular price Sale price $59.99 USD
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The Do Not Follow Lightweight Hoodie is for those who'd rather be the warning than the one who ignores it. Part of the Hero Generation campaign under No 925, this midweight fleece hoodie carries a distressed warning triangle on the back with a message that reads like a caution sign on someone's path.

DO NOT FOLLOW.

The triangle is the universal warning symbol, worn and textured like it's been posted on a road that doesn't get maintained. Inside it, an exclamation mark where the dot at the bottom is the No 925 baseline glyph, a circle with the underline beneath it. The warning is real. The brand mark is the punctuation.

Black on white flips the energy from the tee version. On white, the distressed graphic reads sharper, more immediate, more visible. The warning is louder on a lighter background. You see it from farther away. That's the point.

The front carries a small black No 925 baseline glyph on the left chest. The back posts the warning. The front signs it.

Constructed from a 6.5 oz cotton-poly fleece blend, this hoodie is lighter than the heavyweight oversized pieces in the collection but still carries structure and warmth. Side-seamed construction keeps the fit clean, and the regular silhouette works for layering under a jacket or wearing on its own.

Every piece is made to order. Nothing sits in a warehouse waiting for someone who may never come.

You were warned.

Why This Lightweight Hoodie Stands Out

  • Distressed warning triangle back graphic with exclamation mark
  • No 925 baseline glyph as the exclamation point dot
  • "DO NOT FOLLOW" statement beneath the triangle
  • Worn, gritty texture on the graphic for a lived-in feel
  • Small black No 925 baseline glyph on front left chest
  • 6.5 oz fleece for lightweight warmth and layering
  • 52% airlume combed ring-spun cotton, 48% poly fleece
  • Regular fit, versatile silhouette
  • Side-seamed construction for a clean shape
  • White colorway, sharp contrast with black graphic
  • Made to order, zero overproduction, built when you choose it

Fabric & Construction

  • 52% airlume combed ring-spun cotton, 48% poly fleece
  • Fabric weight: 6.5 oz/yd2 (220.4 g/m2)
  • Regular fit
  • Side-seamed construction

About the Message

"Do Not Follow" isn't about ego. It's a public service announcement. Following someone else's path gets you to their destination, not yours. The distressed warning triangle isn't aggressive. It's weathered. It's been standing at the edge of someone's lane for a long time, and most people walked right past it. This hoodie is for the ones who posted the sign. No 925 exists for those who choose consciously, even quietly. This hoodie is part of the Hero Generation campaign. Lead your own way. Move in your own lane.

Every piece is made to order. Nothing sits in a warehouse waiting for someone who may never come.

Size guide

  CHEST TO FIT (inches) BODY LENGTH (inches) WIDTH (inches)
S 34-37 27 19 ¼
M 38-41 28 21 ¼
L 42-45 29 23 ¼
XL 46-49 30 25 ¼
2XL 50-53 31 27 ¼
Project 925

10% Profit to NPOs

Free Shipping

Free Shipping Sitewide

Made to Order

Made-to-Order

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Do Not Follow Lightweight Hoodie — Imperative, Not Suggestion

The Do Not Follow Lightweight Hoodie is the imperative version of the No. 925 thesis. Not a suggestion. Not a vibe. An instruction. Mid-weight 8.5 oz fleece, modern relaxed fit, breathable for warm-weather wear and substantial enough for cooler evenings.

The graphic reads as a statement to the wearer first, the world second. Made-to-order, sustainable production, Project 925 profit share.

Do Not Follow Lightweight Hoodie Questions

Is Do Not Follow about social media?

Partially. The literal reading is unfollow accounts that no longer serve you. The bigger reading is do not follow patterns, expectations, or scripts that you did not consciously choose.

Who is this hoodie for?

Independent thinkers, contrarian-by-default types, anyone who realized that defaulting to other people's choices is not a strategy. Wear it as a daily reminder to check whether you actually agreed to whatever you are about to do.

How is this different from Unfollow?

Unfollow is the verb. Do Not Follow is the imperative. Unfollow is what you have done. Do Not Follow is what you tell yourself to keep doing. Two angles on the same idea.

What fabric is the lightweight hoodie made from?

Mid-weight 8.5 oz fleece blend of 52% airlume combed and ring-spun cotton with 48% polyester. Lighter than our oversized heavyweight version while still substantial enough to layer through three seasons. Soft brushed interior, breathable structure, designed for movement.

How does the lightweight hoodie fit?

Modern relaxed fit — slightly fitted through the shoulders and torso, not skin-tight, not oversized. Sits true to size for most. Comfortable as a single layer in cooler weather or as a midlayer under a jacket. Reference the size chart on this page.

When should I wear a lightweight hoodie versus a heavyweight one?

Lightweight hoodies excel in transitional weather — spring mornings, fall afternoons, summer nights, indoor work spaces with aggressive air conditioning. Heavyweight hoodies are for actual cold. Many people own both for the full year of conditions.

What is Project 925?

Project 925 is No. 925's giving initiative. Ten percent of monthly profits go to a vetted local or regional nonprofit, rotated monthly. Causes include mental health support, environmental conservation, and veteran assistance. When you buy from No. 925, a portion of that purchase moves something real in the world.

Why made-to-order instead of mass-produced?

Made-to-order production reduces unnecessary waste while maintaining flexibility in design. Rather than producing thousands of garments that may never be worn, we manufacture each piece after you purchase it. The trade-off: a short production window before shipping. The benefit: nothing wasted, sustainable practice, intentional supply.